Illustrative scenarios · not predictions
Explore how player activity, ad views and purchases affect a game's economics. Every scenario is an illustration, not a prediction.
Illustrative scenario, not a forecast or a typical result. Revenue is before costs. Actual results depend on player activity, ad rates, purchases and acquisition costs. You may earn little or nothing and may lose money.
This is the assumption set behind the figures in our ads, shown in full. It is an analyst-selected illustration, not a client result, a typical outcome or evidence of feasible acquisition.
| Input / calculation | Value |
|---|---|
| Installs × active share | 50,000 × 35% = 17,500 modeled active players |
| Ad revenue | 17,500 × 10 ads × $12 / 1,000 = $2,100 |
| Purchases (gross) | 17,500 × 3% buyers × $15 = $7,875 |
| Combined modeled gross | $9,975, about $10,000 |
| Illustrative 15% store fee | $1,181.25; proceeds before other costs $8,793.75 |
| If every install costs $0.50 | $25,000 media; remainder −$16,206.25 before other costs |
Break-even reality check: if all 50,000 installs were paid for and there were no other expenses, this scenario supports a maximum media cost of about $0.176 per install after the store fee. That is a scenario threshold, not a market cost-per-install estimate. Any operating expense lowers it, and organic installs take effort and may also have costs.
Move the three sliders to match the game you have in mind, and the estimate updates as you go.
Estimated monthly revenue
$22,525
$270,300 a year
Assumes $12.75 per 1,000 ads and $17 a month per buyer. Illustrative gross revenue, before store fees and ad spend; not a forecast.
Ads earn from every player. Purchases earn from your biggest fans. We build both into your game from day one.
$10–$25
per 1,000 views (US eCPM)
Players choose to watch a 15–30 second ad for an extra life, a hint or double coins.
$8–$15
per 1,000 views (US eCPM)
A full-screen ad between levels, capped so it never interrupts play.
$0.50–$2
per 1,000 views (US eCPM)
A small strip on menu screens. Low value per view, but it runs all session.
$2.99–$4.99
one-time price
A one-time purchase for players who love the game and want it uninterrupted.
$0.99–$19.99
per pack
Consumable packs and limited-time starter bundles. Usually the biggest purchase line.
$4.99–$9.99
per week or month
A weekly or monthly subscription with daily rewards and no ads. Recurring revenue.
Example · 5,000 daily players
$17,213
per month gross ($574 a day). Illustrative, before store fees and ad spend.
Each one is a single payment with the scope agreed in writing. For a first game we recommend Core + Launch, because it gets the game built and puts it in front of real players straight away.
Build
$499one-time
Your finished game, ready for the app stores, for when you'd rather handle the marketing yourself.
Build + launch
$1,299one-time
Your finished game plus 30 days of ads we create and run for you to bring in your first players.
Bigger build + launch
$2,999one-time
A bigger game with deeper systems, built within 30 days and launched with the same 30-day campaign.
Your ad budget is paid directly to the ad platforms from your own account, and Apple and Google charge their usual developer and store fees.
If your question isn’t answered here, use the button in the corner and someone from our team will reply.
No. Core is for one clearly scoped mobile-game loop with a bounded screen and content set. Multiple systems, maps or modes fit Advanced; realtime multiplayer, open worlds and unusually large builds get a custom quote. If we find at kickoff that your idea needs more than your package covers, you choose: trim it to fit, upgrade for the difference, or take a full refund.
One mechanic, one mode and one main environment usually fit Core. Multiple connected systems, maps, modes, advanced 3D, broader AI or deeper progression usually fit Advanced. The comparison guide shows examples for common genres. Not sure? Pick the package you want: we confirm the scope with you in the written blueprint right after payment.
Core targets a submission-ready build in 10 business days after complete intake and scope approval. Store review and required testing can add time. Advanced targets a polished first playable in 10 business days and completes within 30 days. Closed testing, production access and store review are controlled by Apple and Google.
After full payment, you receive the game files and original commissioned assets created for the project. Third-party software, fonts, SDKs and stock assets remain subject to their original license terms.
We refine the approved blueprint until first submission. New systems, modes, integrations or large content additions are scope changes and receive a separate quote.
No. We deliver the agreed game and services. Revenue depends on player demand, retention, purchases, ad rates and acquisition costs. A game can earn little or nothing, and costs can exceed revenue. We also do not guarantee store approval: we build against current store policies, support submission and respond to review feedback.
No. Launch packages include creative, setup and 30 days of campaign management. You fund media separately through your own ad accounts.
Your ad budget, which you pay straight to the ad platforms, and the store developer fees (Apple charges $99 a year and Google a one-time $25). The packages also leave out bigger systems like online multiplayer, user accounts, licensed characters or music, and new features added after you've approved the plan. Ideas like that can move up to Advanced or get their own quote.
Approve the scope and checkpoints, provide required account access, fund agreed costs and make operating decisions after handover.
Receipts go to your accounts. Platform fees, refunds, acquisition, taxes and operating expenses affect what remains.
Your launch period ends after 30 campaign days. You receive the creative files and a results summary, then decide whether to stop, manage campaigns yourself or approve a separate ongoing scope.
Yes. You can play each checkpoint and consolidate feedback, or choose a hands-off route and approve only the blueprint and final build.
Yes. Our functional-app team scopes tools, memberships, booking, marketplaces and other products through a separate quote process.
Pick your package today and we'll start on your plan right away, so real players can be trying your game sooner than you might expect.Book a free 15-minute call and we'll talk through your idea, which package suits it and what to expect, so you can decide with everything in front of you.
Revenue figures on this page are illustrations or results reported by clients, not a promise of what your game will earn. Ad spend and app store fees are paid separately.