Choose a game concept with a clear monetization plan
14 game types, each with a blueprint, example screens and the package it fits. One-loop games build in a target of 10 business days from $499; deeper games with several systems fit Advanced.
Best fit for Core Game
A focused one-loop game. A polished, submission-ready mobile game built around one core mechanic, with ads and purchases set up. For buyers with their own launch plan: campaign management is not included.
PuzzleSort puzzle game development for iOS and AndroidHop wobbly jellies between jars until every jar holds one color. The last hop clears the board.
RunnerEndless runner game development for iOS and AndroidSprint across neon rooftops, slide under drones and chain near misses into a score multiplier.
SportsArcade sports game development for iOS and AndroidFlick to shoot, swish to keep the streak alive. The hoop moves faster with every perfect shot.
WordWord game development for iOS and AndroidSwipe letters into words against a 60-second clock. Every streak adds time back.
Block puzzleBlock puzzle game development for iOS and AndroidDrop jewel blocks onto the board, fill rows and columns and watch them bloom into light.
Best fit for Core Game + Launch
A focused game with active acquisition. A focused game with ads and purchases, plus 30 days of creative and campaign management. Advertising spend and platform fees are additional. No income or install guarantee.
IdleIdle tycoon game development for iOS and AndroidOpen a tiny noodle stand, automate the kitchen and grow one street into a food empire — even while you're away.
MergeMerge game development for iOS and AndroidMerge seedlings into teapots into whole cafés, restoring a sleepy seaside town one order at a time.
ShooterSpace shooter game development for iOS and AndroidPilot a tiny starfighter through waves of glowing invaders, power up your blaster and topple the mothership.
RacingArcade racing game development for iOS and AndroidHold to drift, release to boost — chain clean corners on bite-size tracks to beat your best lap.
CookingCooking game development for iOS and AndroidFlip, stack and serve burgers before the timer runs out — keep the line happy to unlock new diners.
Best fit for Advanced Game + Launch
A deeper game with multiple systems. A bounded advanced mobile game with a polished first playable in 10 business days, followed by the full build, monetization, store preparation and 30-day launch campaign.
Tower defenseTower defense game development for iOS and AndroidHold three garden lanes against waves of beetles, then call a sprinkler storm to wipe the wave.
Cozy simCozy simulation game development for iOS and AndroidGrow a balcony garden, decorate a tiny apartment and watch the room change with the seasons.
PlatformerPlatformer game development for iOS and AndroidJump, dash and wall-climb through a mossy ruin as a pocket-sized knight — every room hides a secret.
RPGRPG game development for iOS and AndroidCollect heroes, combine their runes and battle through a cursed kingdom in quick turn-based fights.
What the market data says about genre choice
Strategy monetizes deeply
In Sensor Tower's 2024 data, Strategy represented 4% of downloads but 21.4% of consumer spend — which is why economy and progression design matter. [S4]: Sensor Tower, State of Mobile Gaming 2025 (opens in a new tab)
Puzzle stays commercially relevant
Sensor Tower reported Puzzle revenue growth despite a download decline in 2024. Puzzle is broad-access, not a guaranteed winner. [S4]: Sensor Tower, State of Mobile Gaming 2025 (opens in a new tab)
Action creative has momentum
Sensor Tower reported strong 2024 Action revenue growth. An action clip creates excitement — scope it carefully. [S4]: Sensor Tower, State of Mobile Gaming 2025 (opens in a new tab)
The practical sweet spot
For a fast first launch, prefer a simple loop plus deep progression: runner, puzzle, word, idle or arcade. Retention design can be layered after proof.
Choosing a mobile game type
Which mobile game genre is easiest to build?
Games with one repeating mechanic, such as sort puzzles, block puzzles, word games, endless runners and arcade sports, are the fastest to build well; they fit our Core package and a 10-business-day build target.
Which mobile game genre makes the most money?
Strategy and RPG games earn the most per player in market data, but they need deep economies and long builds. For a first game, a simple loop with good progression and rewarded ads is the practical start.
Can you build a game type that is not on this list?
Usually, yes. These 14 are examples; tell us your idea and we confirm the scope and package in a written blueprint, or send a custom quote for very large ideas.
What game should I make if I am not sure?
Take the free 60-second game idea quiz: it matches a game type to your interests and suggests a name, an icon and a plan for how the game makes money.